Full-Boarding School of Choice in Asia
AISL Harrow International School Appi Japan 2026
| Video Work Catch Lyt
Full-Boarding School of Choice in Asia AISL Harrow International School Appi Japan 2026 | Video Work Catch Lyt
AISL Harrow Appi partnered with us to position the school as the full-boarding school of choice in Asia. Working with the group marketing team, we developed the campaign platform Harrow Appi is One-of-a-Kind, built around five defining qualities — Boundless, Explorative, Connective, Caring and Transformative — and delivered through key visuals, five short films and a master film.
Client
AISL Harrow International School Appi
Year
2023
Category
Spotlight Films
Services
Creative Direction
Brand positioning Creative Planning
Producing
Scriptwriting
Photography
Videography
Key Visuals
On Set Management
Editing
Sound Editing
Voice Over
Colouring
Boarding at Harrow Appi is One-of-a-Kind
Full-Boarding School of Choice in Asia AISL Harrow International School Appi Japan 2026 | Video Work Catch Lyt
Positioning a full-boarding school for Asia.
We collaborated with the AISL Harrow head office marketing team to position Harrow International School Appi as the full-boarding school of choice in the region. Together we developed the strategic platform Harrow Appi is One-of-a-Kind, built around five clear qualities: Boundless, Explorative, Connective, Caring and Transformative.
The campaign included poster key visuals, five short one-minute films — each focused on a single quality — and a master film that brought all five messages together. The tone was confident and distinctive, designed to stand out in a competitive regional market.
The campaign delivered a strong lift in admissions and remains in active use. Its structure has since been adopted across the AISL Harrow group as an exemplar for successful school marketing.
Our input:
Boarding at Harrow Appi is Boundless
Creative Direction Producing Post Production Editing Post Production Sound
Videography Photography Brand Positioning Key Visuals
Boarding at Harrow Appi is Explorative
Boarding at Harrow Appi is Connective
Boarding at Harrow Appi is Caring
Boarding at Harrow Appi is Transformative