Journal | Production Notes from Catch Lyt Hong Kong
Enjoy our Journal: Production notes from Catch Lyt in Hong Kong. Insights on industry, production, AI, and the business of telling stories and communicating messages.
INDUSTRY INSIGHTS
Strategic perspectives on visual production for brands across Hong Kong and Asia.
October 1, 2026
Industry insight
5 min read
If your camera is still deciding who it wants to be when the client walks in, the room will notice.
September 1, 2026
Industry insight
5 min read
It’s not the new kid on the block. It’s the workhorse we still trust.
August 1, 2026
Industry insight
5 min read
Vertical is a format. It is not a crop you apply at the end.
July 1, 2026
Industry insight
5 min read
Most “ultimate guides” are useful once. Very few are useful again next month.
June 1, 2026
Industry insight
5 min read
If the hallway looks more expensive than the school, you have over-lit it.
May 1, 2026
Industry insight
5 min read
Viewers Forgive Soft Pictures. They Do Not Forgive Bad Sound.
April 1, 2026
Industry insight
5 min read
A heavier kit bag is not a better day. It is usually a slower one.
March 1, 2026
Industry insight
5 min read
If you leave a video job with only the film, you have left half the useful work on the floor.
February 1, 2026
Industry insight
5 min read
The quote is not the cost. The morning of the shoot is where the rest appears.
January 1, 2026
Industry insight
5 min read
To be an actor or not to be an actor that is the question?
December 1, 2025
Industry insight
5 min read
AI is already in the edit suite. The useful question is what you let it touch.
November 1, 2025
Industry insight
5 min read
A shot list is not there to make the day rigid. It is there so you do not drive away missing the film.
October 1, 2025
Industry insight
5 min read
If the grade is the first thing you notice, the film is probably in trouble.
September 1, 2025
Industry insight
5 min read
Clients will ask for a shorter cut. They almost always do. Plan it on the recce, not the night before the launch.
AI & INNOVATION
How generative AI is reshaping commercial video, photography, and creative workflows.
September 20, 2026
AI & innovation
5 min read
Halfway through 2026, the way APAC brands allocate content budgets has changed meaningfully. Here's what we're seeing across our client base.
August 20, 2026
AI & innovation
5 min read
Most clients like efficiency. Fewer like the idea that nobody directed the work.
July 20, 2026
AI & innovation
5 min read
The software can now reach a rough cut faster. It still cannot tell you what the film is about.
June 20, 2026
AI & innovation
5 min read
A generated corridor is easy. Putting it next to a real student is the hard part.
May 20, 2026
AI & innovation
5 min read
Captions used to be the expensive afterthought. They are now one of the few AI jobs we trust almost every week.
April 20, 2026
AI & innovation
5 min read
“Prompt engineering” sounded like a fad. It is now just briefing, with a worse name.
March 20, 2026
AI & innovation
5 min read
When the repetitive work gets cheaper, clients stop wanting only the occasional big film
February 20, 2026
AI & innovation
5 min read
AI can now speak clearly in several languages. That is not the same as someone meaning what they say.
January 20, 2026
AI & innovation
5 min read
AI can get you to a finished-looking cut by lunch. That is exactly when people stop thinking.
December 20, 2025
AI & innovation
5 min read
The loud conversation is about generated pictures. Some of the real gains happen before anyone unpacks a camera.
November 20, 2025
AI & innovation
5 min read
If nobody on the team can explain why a shot is in the film, the tool has started writing it.
October 20, 2026
What Small Production Teams Gain From AI (That Large Ones Sometimes Don’t)
AI & innovation
5 min read
Large companies need a working group to adopt a tool. A four-person studio can try it on Tuesday’s caption file.
September 20, 2026
AI & innovation
5 min read
When another version is cheap, the scarce skill is knowing which version to kill.
BEHIND THE SCENES & LIFE LESSONS
Deep dives into our portfolio, production process, and the craft behind the work.
November 10, 2026
Behind the scenes
& life lessons
5 min read
Sound is the thing that decides whether the film feels expensive — or just looks like it.
October 10, 2026
Behind the scenes
& life lessons
5 min read
A camera bag is not personal luggage. Customs does not care that the body is “just for work.”
September 10, 2026
Behind the scenes
& life lessons
5 min read
A good film can still leave a bad taste. That is usually not about the grade. It is about how the room felt between first brief and last delivery.
August 10, 2026
Behind the scenes
& life lessons
5 min read
A set can hit every mark and still drain the room. You see it in the footage later: bodies that are present and faces that have already left.