AISL Harrow Schools Welcome Back 2023/24 2023 | Video Work Catch Lyt
AISL Harrow Celebrating Excellence 2025 | Video Work Catch Lyt
AISL Harrow partnered with us to film the first day of school across the group. We wrote the brief and the guidelines, directed campus teams from Bangkok to Shanghai, Beijing to Appi to Hong Kong, then collated the footage and photographs into a single film. The piece is the year beginning, seen from every school at once.
Client
AISL Harrow Schools
Year
2023
Category
Directed Media Day
Services
Creative Direction
Brand positioning Creative Planning
Producing
Scriptwriting
Key Visuals
Editing
Sound Editing
Colouring
Filming
Photography
AISL Harrow Schools Welcome Back 2023/24 2023 | Video Work Catch Lyt
Welcome Back to the communitty
We were commissioned to produce a group film of the first day of the 2023/24 school year. The work began before any camera rolled: a brief and a set of guidelines sent to every campus, so teams from Bangkok to Shanghai, Beijing to Appi to Hong Kong would shoot and photograph the same day in a common language.
We directed those teams at a distance, then gathered what they sent — footage and stills — and cut it into one piece for the group. The film does not privilege a single school. It holds the first morning of that year as a shared fact: gates, classrooms, the start of term, across the family at the same time.
Our input:
Creative Direction Producing Post Production Editing Post Production Sound
Script writing Brand Positioning Filming Photography
